Privacy Policy
1. Introduction
This Privacy Policy describes how Gana Trading Company (operating the "GANA MART" website and mobile application, collectively the "Platform") collects, uses, discloses, and protects your digital personal data.
By accessing or using the Platform, you, the Data Principal, consent to the collection and processing of your Personal Data by Gana Trading Company (the Data Fiduciary) as outlined in this Policy, in compliance with the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023 (DPDP Act).
2. Personal Data We Collect
We collect information necessary to provide, maintain, and improve our grocery delivery services. This data falls into the following categories:
|
Category |
Data Points Collected |
Purpose of Collection |
|---|---|---|
|
Identity & Contact Data |
Name, Email address, Mobile number, Delivery address, Geolocation (if permitted). |
Account registration, Order delivery, Customer service communication. |
|
Account & Profile Data |
Username, Encrypted password, Profile picture (optional). |
Securing your account and enabling a personalized user experience. |
|
Sensitive Personal Data |
Payment instrument details (last 4 digits of card/UPI ID), Bank details (for refunds). |
Processing payments, managing refunds, and ensuring transaction security. Note: Full payment details are processed by secure third-party gateways and are NOT stored by GANA MART. |
|
Transactional Data |
Products purchased, Order value, Order date and time, Order history. |
Fulfilling orders, managing returns/refunds, and improving product recommendations. |
|
Technical & Usage Data |
IP address, Device ID, Browser type, Operating system, Pages viewed, Time spent on Platform. |
Platform maintenance, security monitoring, and business analytics. |
3. How We Collect and Use Your Data
We collect your data through the following methods and for the following lawful purposes:
|
Method of Collection |
Lawful Purpose of Processing |
|---|---|
|
Direct Input |
When you register, place an order, or contact customer support. |
|
Automated Means |
Cookies, log files, and analytics tools. |
|
Through Service Providers |
Payment gateways, delivery partners, marketing platforms. |
|
Communication |
When you interact with our chat support or email us. |
4. Consent and Your Right to Withdraw
4.1. Consent: By using the GANA MART Platform, you acknowledge that we have given you notice of the nature of the data collected and the purpose of its processing. Your affirmative action (e.g., clicking "I Agree," placing an order, or creating an account) signifies your free, specific, informed, unconditional, and unambiguous consent to process your Personal Data.
4.2. Withdrawal of Consent: You have the right to withdraw your consent at any time. To withdraw your consent for non-essential processing (like marketing), you may use the unsubscribe link in emails or manage your profile settings. Withdrawal of consent for essential services (like delivery address) will result in the inability to use the related services.
5. Disclosure and Sharing of Personal Data
We share your Personal Data only on a 'need-to-know' basis and under contractual obligations that mandate the protection of your data:
- Service Providers: Shared with trusted third-party partners necessary for service operation (e.g., Logistics Partners for delivery addresses and phone numbers; Payment Gateways for secure transaction processing).
- Affiliates & Group Companies: Shared within Gana Trading Company's affiliated entities for internal business operations and improvement.
- Legal Compliance: Disclosed when required by Indian law, government authorities, or court order (e.g., tax authorities, police).
We do not sell your Personal Data to third parties for their independent marketing purposes.
6. Data Security and Retention
6.1. Security Measures: We implement reasonable security safeguards, including encryption, firewalls, secure server access, and strict internal access controls, to protect your Personal Data against unauthorized access, disclosure, or alteration, in line with the SPDI Rules, 2011.
6.2. Data Retention: We retain your Personal Data only for the duration necessary to fulfill the purposes outlined in this Policy, or as required by law (e.g., transaction records must be kept for a period mandated by Indian tax laws). Once the purpose is served and legal retention periods expire, the data is securely destroyed or anonymized.
7. Your Rights as Data Principal
You have the following rights regarding your Personal Data:
7.1. Right to Access and Correction: You have the right to access and review the Personal Data we hold about you and request corrections to any inaccurate or incomplete data through your account profile or by contacting the Grievance Officer.
7.2. Right to Account Deletion (Right to Erasure): You have the right to request the deletion of your account and associated Personal Data. You can exercise this right directly via the "Delete My Account" option under the My Profile/Settings section. Upon confirmed request, we will:
* Immediately delete or anonymize all Personal Data that is not legally required for retention.
* Retain only the minimal required transactional data (e.g., invoices) in a pseudonymized format for statutory compliance only.
7.3. Right to Grievance Redressal: You have the right to register a complaint regarding the processing of your Personal Data with our designated Grievance Officer.
8. Cookies and Tracking Technologies
The Platform uses cookies, web beacons, and similar technologies to enhance user experience, analyze website traffic, and manage personalized ads. You have the option to accept or refuse cookies via your browser settings; however, refusing them may affect the functionality of the Platform.
9. Grievance Officer and Contact Information
In compliance with the IT Act, 2000 and the Consumer Protection (E-Commerce) Rules, 2020, you may contact our Grievance Officer for any queries or concerns regarding this Privacy Policy or the processing of your Personal Data.
|
Designation |
Details |
|---|---|
|
Grievance Officer |
Goluguri Venkata Reddy |
|
|
ganamartvizag@gmail.com |
|
Contact Number |
9154102137 |
10. Policy Updates
Gana Trading Company reserves the right to amend this Policy at any time. We will notify users of any material changes by updating the "Effective Date" at the top of this Policy and posting prominent notices on the Platform or via email. Your continued use of the Platform after such updates constitutes your acceptance of the revised Policy.